Before putting their homes on the market, Zillow reports sellers to spend about seven months on average thinking about their decision. The older the seller, the longer they spend thinking about it, with the oldest generation spending twice as much time as the youngest sellers to commit to selling their home. On average, Millennials spend five months in contemplation, while Gen Xers spend six months, Boomers spend eight months and Silent Gen sellers spend 10 months.

MILE-LONG LIST BEFORE THE...

Welcome back to part 2 of the 2 part series, how to convert your sphere of influence into business. Last week we covered what a sphere of influence is and how to keep track of them. Today we'll be covering communications and methods of delivery to your sphere of influence.

It's never too early to start building your reputation with the people you know. Oftentimes new agents focus on trying to build relationships with people they don't know (leads). However, it's much easier to build rapport...

I think the key to understanding how to make your house sexy is recognizing the fact that selling homes is very similar to online dating. This is because the way to get the most people interested is to make the house attractive, or in this case sexy. The key is understanding what housing trends are the most desirable. There are certain looks in real estate most people find attractive, just like in dating, there are certain looks most people find attractive.

Buying a house is often an...

A buyer booklet helps you present yourself as a market expert when you meet with a client for the first time. Buyers need guidance. The most important reasons to do a buyer booklet is to educate the buyers and to give them confidence that you know what you’re doing. An elite agent asserts themself into the process to let buyers know you are the “go-to” for information about the real estate market.

WHY IS IT CALLED A BUYER BOOKLET?

Many buyers get their real estate market...

This podcast episode is for you if…

• You are wanting to get more business from the people you know. 
• You’re wondering why the people you know that are buying or selling real estate are not talking to you or asking you any questions.
• You just moved to a new town and you don’t know where to start to create a sphere of influence.
• You work at a job you can’t stand anymore and you’re ready to work for yourself.
• You’ve been thinking about getting into real...

Many people may think that Google ME is the same as People Believe the Internet (PBTI), but PBTI is more about understanding your entire web presence. Google ME is the process of specifically working on the most important things that show up when you’re Googled. This includes having a Google business page and YouTube videos. Google ME will also help you understand the ranking of sites and help make sure your website ranks on top. Once you understand the rankings, you will be able to...

Why do I call this CMA Mania? Because I am looking to the evolution of the CMA (Comparative Market Analysis.) Frankly, there are too many elaborate CMAs being used by real estate agents today. Elaborate CMAs were necessary up until the early 2000s before Zillow, Trulia and Realtor.com existed. Today, the consumer has access to all of these sites to easily learn how many homes in their neighborhood have sold and for how much. So, it’s really no longer necessary for realtors to spend...

One of the hardest things for real estate agents to accept is that the internet affects people’s opinions three times more than a personal referral. 

I find it very odd that we research stuff online and get so consumed with information that it affects the direction in which we chose how we spend our time and money. Yet, agents don’t think people Google them and believe the information that comes up. They still believe real estate is solely a word-of-mouth...

I’m truly shocked that this is not understood more now that we’re in 2022. When I entered real estate in 2003 I was shocked even then about how little real estate agents knew about the internet. I guess it’s because real estate is an entrepreneurially led business based on relationships. Meaning, for example, people often use realtor friends for their real estate transactions, but I believe this practice of using realtor friends is decreasing.

REAL ESTATE IS CHANGING

People...

Photo seduction is trying to entice buyers to get out from behind their computer, to leave work or home, to get out from their car, to want to come to see the house in person. Currently, I find, especially a listing with a lot of functional obsolescence, you need more people to come in the house.

Photo Seduction

Photo Seduction is the ability to get more traffic to the house. The more buyers you get to come to look, the more buyers you get interested in, thus increasing demand. Also, getting...