This is one of the most important concepts that a real estate agent can learn if they want to take their representation to the next level-the concept is that not all homes are created equal. Agents need to understand price per square foot is a novice's way of interpreting the market, they are just averages. The reality is real estate is much more complex than averages, especially as you get into the luxury market with homes over $500k, over $1 million, and over $5 million-plus.

FUNCTIONAL...

Most sellers are unsentimental about their homes, instead, they prioritize profits from the sale over concerns about the home’s future under a new owner. As reported in the Zillow Consumer Housing Trends Report, half of sellers say maximizing profit is the most important goal, while 38 percent of sellers prioritize selling within their target time frame, and 12 percent say making sure their home has a good next owner is the most important priority.

TIMING CONCERNS

Urban sellers are...

On average, a home is officially listed on the market for three months. Combined with the average seven months that sellers think about listing their home, the entire process from initial thought to closing can take around 10 months as reported in the Zillow Consumer Housing Trends Report 2018.

Sellers in rural areas experience the longest listing times compared to the suburbs before selling. The shorter selling times may reflect the popularity of suburbs. Yet, more than half of city-loving...

We’re two months into the year. How are you doing with those New Year’s Resolutions you set back in January?

If you’re like most people, you may not have stuck with them longer than a few weeks. Don’t worry, you’re not alone. According to research, less than 10% of people actually follow through on them. Yet, New Year’s Day isn’t the only day we can set new resolutions or goals for ourselves. So no need to wait, start setting your goals TODAY!

WRITE...

Before putting their homes on the market, Zillow reports sellers to spend about seven months on average thinking about their decision. The older the seller, the longer they spend thinking about it, with the oldest generation spending twice as much time as the youngest sellers to commit to selling their home. On average, Millennials spend five months in contemplation, while Gen Xers spend six months, Boomers spend eight months and Silent Gen sellers spend 10 months.

MILE-LONG LIST BEFORE THE...

Welcome back to part 2 of the 2 part series, how to convert your sphere of influence into business. Last week we covered what a sphere of influence is and how to keep track of them. Today we'll be covering communications and methods of delivery to your sphere of influence.

It's never too early to start building your reputation with the people you know. Oftentimes new agents focus on trying to build relationships with people they don't know (leads). However, it's much easier to build rapport...

I think the key to understanding how to make your house sexy is recognizing the fact that selling homes is very similar to online dating. This is because the way to get the most people interested is to make the house attractive, or in this case sexy. The key is understanding what housing trends are the most desirable. There are certain looks in real estate most people find attractive, just like in dating, there are certain looks most people find attractive.

Buying a house is often an...

A buyer booklet helps you present yourself as a market expert when you meet with a client for the first time. Buyers need guidance. The most important reasons to do a buyer booklet is to educate the buyers and to give them confidence that you know what you’re doing. An elite agent asserts themself into the process to let buyers know you are the “go-to” for information about the real estate market.

WHY IS IT CALLED A BUYER BOOKLET?

Many buyers get their real estate market...

This podcast episode is for you if…

• You are wanting to get more business from the people you know. 
• You’re wondering why the people you know that are buying or selling real estate are not talking to you or asking you any questions.
• You just moved to a new town and you don’t know where to start to create a sphere of influence.
• You work at a job you can’t stand anymore and you’re ready to work for yourself.
• You’ve been thinking about getting into real...

Everybody has an organic price range that they are successful in. This is dictated by your lifestyle and the people you’re connected to. No matter the price range you start at, if you’re a smart agent, you’d like to raise your average sales price 10-20% a year. That means your income rises, as long as you’re able to charge the same commission rate.

I grew up in a small town in a low to middle-income neighborhood. The first step I did to raise my average sales range...