Google ME

Many people may think that Google ME is the same as People Believe the Internet (PBTI), but PBTI is more about understanding your entire web presence. Google ME is the process of specifically working on most important things that show up when you’re Googled. This includes having a Google business page and YouTube videos. Google ME will also help you understanding the ranking of sites and helping make sure your website ranks on top. Once you understand the rankings, you will be able to build your website out to demonstrate all of the things that you want to say about your business. For example, you may want to say what neighborhoods you sell homes in by posting YouTube videos on your website of yourself in those neighborhoods.

5-REVIEWS

Usually I rank people on five different scales; new, needs improvement, good, great, and spectacular. The key to reaching the highest level is making sure that your website shows up first, that you have a Google business page and that you have reviews. It is important to have 5-star reviews on Google, Facebook, Zillow and Realtor.com.

BE UNFORGETTABLE

It is critical to make all of this impactful and unforgettable when you are Googled to make the most out of your business.

Agent Training

Top Ten Takeaways From Internet Presence Class – Agent Truth

Thank you for all that attended our Internet Presence Class!


As promised here are our Top Ten Takeaways;

  1. Your website should rank 1st for your name.
  2. Google Business Profile should appear on the right-hand side of the page – business.google.com
  3. Complete Zillow Profile
  4. Links and activity are how you rank higher.
    1. What website do you want to rank highest? Link all other profiles to it.
      1. Update it the most.
    2. What website do you want to rank second? Link other sites to it and update it the second most.
  5. Consistent Messaging and Profiles
    1. don’t be a leasing specialist on zillow, a vacant land specialist on facebook, and a foreclosure specialist on twitter (different pictures are ok)
  6. Understand value of Google Ranking – big websites with existing credibility will rise to the top faster
  7. It counts less when its below the fold, unless its eye catching like a video, (Audience gets distracted).
  8. Reviews get you Stars. Stars are seen better than words.
    1. Facebook, Google, Zillow, Trulia, Realtor.com, Yelp
  9. Marketing – remember people look at EYES
    1. You want your photo to show up or video
  10. Video, Video, Video – re-purpose your content on multiple sites

Are you interested in being notified when the Internet Presence Class is an available video for purchase?

FILL OUT THE FORM BELOW TO BE NOTIFIED!

How Reviews Triple Your Sphere of Influence Business

One of the hardest thing for realtors to accept is that internet affects people’s opinion three times more than a personal referral. I find it very odd that we research stuff online and get so consumed with information that it affects the direction in which we chose how we spend our time and money. Yet, realtors don’t think people Google them and believe the information that comes up. They still believe real estate is solely a word of mouth business.  I want to tell you, reviews are the key to tripling your business. Everyone you work with is Googling you, because people are not going to call you to ask how good you are at your job. Online reviews are like a cozy blanket letting customers know you are good at your job; lots of people have used your services; that you were successful and they were happy with your services. Additionally, when reviews are less than three months old, it gives them even more confirmation you that you are good at what you do.

The challenge is, when people are Googling you as a realtor, other realtor names might pop up. Now you’re being compared to someone else when they were just trying to search for you. In old-school real estate we were not compared to someone else at the moment of decision as much as we are today. Consumers will not only see your online reviews when they are searching, but they see reviews of others as well.  When you get lots of testimonials and work hard to get those five stars, you will see your business skyrocket.

Agent Training