Open House Marketing

Open house marketing seems to be a foregone event in real estate. I don’t know why agents act like there have not been any recent changes in marketing. I still see the biggest thing in open houses is putting out lots of signs with balloons-we need to take this marketing to the next level. Traditional open house marketing strategies are events that begin the day of. More thought has to be put into planning ahead. Today’s buyers begin their search on their own, and where are they searching? The are searching online! When they see a house online they like, they are immediately looking for an access point to see that house, they aren’t waiting to see an open house sign on the weekend. If you don’t have the open house information online with the listing, you are missing up to 90% of your potential traffic.

I still feel the open house signs with balloons are good. The signs are helpful for the run of the mill traffic and the online shoppers to find you. Fresh flowers, water bottles and cookies at an open house are also great, but they are the icing on the cake, not the meats and potatoes of the open house marketing. Open houses need to be marketed on Wednesday, Thursday and Friday online. You need to see your house on every website, meaning: Zillow, Trulia,,, Redfin and on all broker sites.

Listing Strategies

Listing Marketing – How to Market to Drive 50-100 Buyers Through Your Listings Per Month

I feel marketing may be the most underused, misunderstood and under appreciated thing in real estate. Most realtors use traditional methods of marketing such as advertisements in newspapers & magazines, and calling the neighbors. I believe the traditional marketing methods do not drive enough traffic to effectively to sell a house.


So when I talk about marketing for listings, I’m talking about getting more potential buyers through the house. For example, if the listing under a million dollars I’m expecting 50 to 75 people through the house in the first thirty days and if the listing is a million dollars then I’m expecting 25 to 50 people. From the many mastermind groups I’ve been through, I’ve learned that realtors spend the least amount of their marketing budget truly trying to target buyers to sell that house! Versus market tactics that benefit the listing agent or to market to other realtors. This is a huge differentiation, because the reality is buyers are now shopping without a realtor. As a result, realtors need to be doing direct to consumer advertising.


So, how do I respond if someone says to me, “Jeff, the newspaper is direct to consumer advertising”? Yes it is, except do buyers look through the newspaper to find a house? The answer is big fat “NO”.

Where do 90% of buyers start their search process? Online! If you’re looking through the aggregators, meaning those websites that are online that are getting the most amount of traffic, it’s going to be sites like Zillow, Trulia, Redfin, and Of course you can buy premier ads on any of these websites, but there are different things that you can do to make sure your listings stand out to make sure you’re getting the most amount of traffic. Most believe that there’s just a general search traffic, yes there is, but that’s also hard to master because that’s owned by the consumer. You also need to consider all the different types of ways people search for a house.


Are you doing a good job marketing your listings for sale? On average, are you driving 30 to 50 people through a house each month? How are you going to drive traffic to your listings? The first part to answer these questions is understanding consumer behavior and realizing that consumer behavior is changing. When I first became a realtor in 2003, the consumer contacted an agent 90% of the time before going to see a house because there was not enough information online. Well, now all the information is online. So how do you drive that consumer from what it sees online to come through the front door of your listing? That’s what this class is about and why it will be a series of classes, because it’s not just one simple thing, it’s many things that you have to pay attention to.

The first thing is I think it’s time for agents to stop trying to solely pitch to sellers, that they need to do advertising to reach buyers online. Secondly, like I previously mentioned are the aggregators, but there’s also the search process meaning Bing, Google, Facebook and Instagram, which are all avenues to reach buyers.

Listing Strategies