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Google ME

Many people may think that Google ME is the same as People Believe the Internet (PBTI), but PBTI is more about understanding your entire web presence. Google ME is the process of specifically working on most important things that show up when you’re Googled. This includes having a Google business page and YouTube videos. Google ME will also help you understanding the ranking of sites and helping make sure your website ranks on top. Once you understand the rankings, you will be able to build your website out to demonstrate all of the things that you want to say about your business. For example, you may want to say what neighborhoods you sell homes in by posting YouTube videos on your website of yourself in those neighborhoods.

5-REVIEWS

Usually I rank people on five different scales; new, needs improvement, good, great, and spectacular. The key to reaching the highest level is making sure that your website shows up first, that you have a Google business page and that you have reviews. It is important to have 5-star reviews on Google, Facebook, Zillow and Realtor.com.

BE UNFORGETTABLE

It is critical to make all of this impactful and unforgettable when you are Googled to make the most out of your business.

Agent Training

How Reviews Triple Your Sphere of Influence Business

One of the hardest thing for realtors to accept is that internet affects people’s opinion three times more than a personal referral. I find it very odd that we research stuff online and get so consumed with information that it affects the direction in which we chose how we spend our time and money. Yet, realtors don’t think people Google them and believe the information that comes up. They still believe real estate is solely a word of mouth business.  I want to tell you, reviews are the key to tripling your business. Everyone you work with is Googling you, because people are not going to call you to ask how good you are at your job. Online reviews are like a cozy blanket letting customers know you are good at your job; lots of people have used your services; that you were successful and they were happy with your services. Additionally, when reviews are less than three months old, it gives them even more confirmation you that you are good at what you do.

The challenge is, when people are Googling you as a realtor, other realtor names might pop up. Now you’re being compared to someone else when they were just trying to search for you. In old-school real estate we were not compared to someone else at the moment of decision as much as we are today. Consumers will not only see your online reviews when they are searching, but they see reviews of others as well.  When you get lots of testimonials and work hard to get those five stars, you will see your business skyrocket.

Agent Training

People Believe the Internet

I’m truly shocked that this is not understood more now that we’re in 2019. When I entered real estate in 2003 I was shocked even then about how little real estate agents knew about the internet. I guess it’s because real estate is an entrepreneurial led business based on relationships. Meaning for example, people often use realtor friends for their real estate transactions, but I believe this practice of using realtor friends is decreasing.

REAL ESTATE IS CHANGING

People Believe the Internet is changing the way real estate is being done. Nowadays, everyone basically has a search engine with them at all times. Whether you have an iPhone, a Galaxy, Droid or some other smart phone. Or if by chance you don’t have a smart phone, then you likely have a iPad or computer within arms reach during the day at home or at work. Since people are preferring less and less to ask unintelligent questions, they use the internet on their smartphone to search and then when they search they believe what they read, people believe the internet (PBTI). When someone searches your name they will believe what they read, whether you did or didn’t chose to put that information out there. So what do you need to do? The first step is to search the internet on a neutral device that is not your own, then search for yourself anonymously in incognito mode. You want the ability to search and see what other people see when they search for you. If they are using a phone, they can typically only see one item or two items, so you know then that you need to work on those items first.

WHAT DO PEOPLE BELIEVE

There are several things on the internet that people believe more than others. The first is pictures, the second is stars, next is written reviews. The beautiful thing about people believing the internet is you can control this and you have to work as soon as possible to control this.
Just like the consumer believes what they see, they also believe the opposite of what they don’t see. For example, if you say you have sold 200 houses and you only have one review, where are the other 199 reviews? Some realtors will respond to that question that they didn’t ask for reviews, but if you are good shouldn’t you receive some reviews without asking? I believe that reviews are now a very common thing to come by. So remember that people believe the internet, and they want to see pictures, stars and written reviews.

Agent Training