AGENT MAKEOVER TRAINING SERIES
Actual Training To Make You A Better Real Estate Agent
Actual Training To Make You A Better Real Estate Agent
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Jeff and Phil share how they built a thriving Real Estate team that has sold almost $180 Million over the past year. They credit this success to technology and the internet. Now they are giving a sneak peek into their success.
Comprehensive A-La-Carte Menu of Training Classes to help you elevate your success as a Listings Agent
Listing Marketing
I feel marketing may be the most underused, misunderstood and under appreciated thing in real estate. Most realtors use traditional methods of marketing such as advertisements in newspapers & magazines, and calling the neighbors. I believe the traditional marketing methods do not drive enough traffic to effectively to sell a house [read more]
How To Get More Listings and Triple Your Net Income
They key to getting more listings is becoming a “Local Market Expert.” The hard thing about real estate is that no one teaches you how to market yourself. As the numbers of agents available continue to increase, it becomes increasingly important to become an expertise. [read more]
Functional Obsolescence
This is one of the most important concepts that a real estate agent can learn if they want to take their representation to the next level-the concept is that not all homes are created equal. Agents need to understand price per square foot is a novices way of interpreting the market, they are just averages. The reality is real estate is much more complex than averages, especially as you get into the luxury market with homes over $500k, over $1 million and over $5 million plus. [read more]
How To Comp A Home
How to run comparables for the listing price and hopefully the selling price of a home is more challenging than it sounds. The real estate industry has brokers and MLS trainers teaching classes how run comps. Yet, my motto on running comps is similar to the comp methods that industry Russell Shaw equated. His motto, as well as mine, is that comps were independently determined. [read more]
How To Make A House "Sexy"
I think the key to understanding how to make your house sexy is recognizing the fact that selling homes is very similar to online dating. This is because the way to get the most people interested is to make the house attractive, or in this case sexy. The key is understanding what housing trends are the most desirable. There are certain looks in real estate most people find attractive, just like in dating there are certain looks most people find attractive. [read more]
Photo Seduction
How to Get More People to Come See Your Listings
Photo Seduction is trying to entice buyers to get out from behind their computer, to leave work or home, to get out from their car, to want to come see the house in person. Currently I find, especially a listing with a lot of functional obsolescence , you need more people to come in the house. [read more]
Atomic Open House
I think that signs are crucial because you need to direct people to the house, but I don’t use 15 or 20 signs because I don’t think it brings in good quality traffic to sell the house. My goal with an Atomic Open House is to sell the house.[read more]
Open House Marketing
Open house marketing seems to be a foregone event in real estate. I don’t know why agents act like there have not been any recent changes in marketing. I still see the biggest thing in open houses as being putting out lots of signs with balloons, I think we need take this marketing to the next level.[read more]
Be a House Finder
The number one skill set of a new agent or a buyers agent is to be a #1 House Finder. You can no longer wait for your buyer to find the house, you need to find the house for the buyer. The “super agent” does this and makes the most amount of money selling the most amount of houses. [read more]
Buyer Booklet
A buyer booklet helps you present yourself as a market expert when you meet with a client for the first time. Buyers need guidance. The most important reasons to do a buyer booklet is to educate the buyers and to give them confidence that you know what you’re doing.[read more]
People Believe The Internet
I’m truly shocked that this is not understood more now that were in 2019. When I entered real estate in 2003 I was shocked even then about how little real estate agents knew about the internet. I guess it’s because real estate is an entrepreneurial led business based on relationships. Meaning for example, people often use realtor friends for their real estate transactions, but I believe this practice of using realtor friends is decreasing. [read more]
How To Increase your Average Sales Price
Everybody has an organic price range that they are successful in. This is dictated by your lifestyle and the people you’re connected to. No matter the price range you start at, if you’re a smart agent, you’d like to raise your average sales price 10-20% a year. That means your incomes rises, as long as you’re able to charge the same commission rate. [read more]
Become A Listings Pro
Comparative Market Analysis
Why do I call this CMA Mania? Because I am looking to the evolution of the CMA (Comparative Market Analysis). Frankly, there are too many elaborate CMAs being used by agents today. Elaborate CMAs were necessary up until the early 2000s before Zillow, Trulia and Realtor.com existed. [read more]
Pricing Strategy
Pricing a house can be difficult because too often agents feel pressured to list the house at a price the sellers want. Yet, the best agent for the seller is an agent who tells the seller what the house will actually sell at. Over the last 500 houses I have sold, my listing price has been within 2% of the sales price 98% of the time. [read more]
Commission Strategy In an iBuyer World
This class focus is on how do business with iBuyers and make a profit.
Presenting or Negotiating with Pictures
In this class you will learn unique ways to use photos to present and negotiate.
Stay in Your Lane
When starting in real estate, it can be hard to to identify the best path for you. Your best path in real estate is to work with people you connect with. Think about where you grew up and where you live now, this is your “lane” on the path to being successful in real estate. Your “lane” is where you will easily be able to connect and build relationships with the most people. [read more]
A solid online presence with a good track record is extremely important as it is a major decision maker for buyers and sellers looking for an agent. Majority of people will google you before they decide to do business with you. Learn why websites are crucial and how to revamp you online image.
How Reviews Will Triple Your SOI Business
One of the hardest thing for realtors to accept is that internet affects people’s opinion three times more than a personal referral. I find it very odd that we research stuff online and get so consumed with information that it affects the direction in which we chose how to spend our time and money.[read more]
Google Me
Many people may think that Google ME is the same as People Believe the Internet (PBTI), but PBTI is more about understanding your entire web presence. Google ME is the process of specifically working on most important things that show up when you’re Googled. [read more]
How Incorporate Reviews Into Your Marketing
Once you have some happy client reviews on your profile, learn how to use and showcase them. We will teach you how to get creative and get the most milage out of the hard earned 5 stars.
How To Get More Client Reviews
Getting busy people to leave an online review can sometimes be a challenge. We will some strategies on how to overcome this challenge so that you can boost your profile.
People Believe The Internet
Yes, it’s true! When it’s posted online, it must be true. Many people have this mindset and now you can learn how to use this to your advantage.
How To Become a Better At Being a Realtor 101
When you stop learning – you stop growing!
You have to adjust to how people do business so that you can provide the best service. Learn what makes you stand out as an Agent from the rest.
Understanding How to Read Real Estate Data
Knowledge is power yet many agents don’t see the need to do the homework
Presenting or Negotiating with Pictures
Visuals are powerful tools! In this class, we will teach you how to use them.
Video Marketing 101
People want to see what they are interested in from the comfort of their home. Learn effective video marketing strategies and how to use them.
This training series covers how to grow a strong web presence with your website and social media
Website Options and What To Chose
You know you need a website. Learn what website options are available to you and what to chose based on your goals.
WordPress Basics
You don’t need to master WordPress. Learn the basics to keep your website updated and relevant.
Landing Pages
This class covers how to use landing pages to drive traffic to your website.
How To Select A Website Domain
This is a frequently asked questions by agents and we discuss key factors when selecting a domain name for your website.
Community Maps
Learn how custom community maps are an effective tool to show your area expertise.
Real Estate Videos - "PENNS"
In this class you will learn the importance of videos, what to record and how to market them.
Property
Expertise
Niche
Neighborhood
Story Time
Content Development
Don’t let your website get stale. This class will cover why website content is important and share ideas how to grow your website.
Search Engine Optimization
Learn how to optimize your website to increase online visibility and rank for search results
Pay-Per-Cick Campaigns
In this class you will learn how to get leads using PPC.
Blogging
Learn how to write real estate articles, why they are necessary and how to distribute them.
Website Team Dominance
Phase 1 = Neighborhood Presence
Phase 2 = Neighhorhood Expansion
Phase 3 = Niche Building
Social Media Presence
Learn how to use social media to connect with potential buyers and sellers.
Agent Cosmotology
In this class, we will discuss how to build a solid online profile.
Successful real estate agents set their goals high and adapt diligent practices and habits that lead them to the desired results.
How To Sale More
In this class you will learn strategies to increase your sales volume.
Be Happy
Sign up for this class to address issues many agents face that leaves them burned out and discouraged. Learn to adapt a positive attitude during trying times and love what you do again.
Morning Routine
Morning routines can set the tone for how the rest of your day goes. This class is focused on morning routines that transition into productive work days with the results you want.
Unique Selling Proposition.
The Key To Becoming a Great Agent
Learn the crucial factors that will take you from being an average to a GREAT agent.
Database Mailing 101
Learn what the basics about strategic mail campaigns to your database.
Do e-Newsletters Work?
Learn 10 marketing tactics which are more effective than e-Newsletters.
Email Marketing
Stay connected with your database! In this class, we discuss CRMs, contact lists and content writing.
Social Hacking
Sign up for this class to learn how to utilize your sphere and network.
The Best 5 Free Methods To Get Business
Opportunities are all around us. Sometimes agents get stuck in their routines and overlook simple, free ways to get business. Attend this class to learn the Top 5.
You only have a couple of minutes to make a lasting impression. This class series teaches how to cater to On The Go Consumers
Agent Cosmotology
Don’t Rely Only On MLS To Sell Your Lisitings
Relying only on MLS to sell your houses will lead to lower GCI. Sign up for this class to learn different avenues to market and sell your listigns.
Increase You Business By Selling For More Money
This class will teach how to sell houses for more than your competition and increase your business.
Consumer Marketing For Newbies
Join this class if you are getting started and want to learn the basics of consumer marketing. We will cover the most effective strategies followed by a Q&A session.
Consumer Marketing Makeover - Breaking Out Of Old Molds
Are you looking for new innovative consumer marketing strategies? This class is ideal for agents that were taught by traditional brokers, mentors and team leads interested in updating their marketing practices.
Realtor Tours vs. Neighborhood Tour
Photo Seduction
A picture is worth a thousand words! Learn to sell using images that grab consumer attention.
How To Market Your House Sexy
Have you heard the phrase: It’s not what you say, it’s how you say it?
This class is all about how to create a “sexy” image for your listing and market it with style!
This class series encompasses core factors to building, growing and leading a real estate team. Learn the fundamentals of team leadership.
How to Attract Agent To Your Team
Agents join teams for various reasons: to increase profit, more leads, support and/or all of the above. Take this class to learn what agents look for in a team and what will make them chose yours over competitors’.
Managing Agents
Learn to create a team environment and manage agents who look to you for leadership and growth.
How To Be A Great Coach
Learn what it takes to be a great coach, leader and supporter. We will share effective tips and tools to create lasting relationships within a team.
How To Be A Great Leader
This class is focused on leadership within a team. Learn how to inspire and empower agents to help them grow.
How To Pitch A Niche
Are you a visionary with ideas how to take a business to a next level, chart a new territory or export new opportunities? Sign up for this class to learn how to communicate, create enthusiasm and gain support for new ventures.
Turnover is high in Teams: Learn to win when you say Goodbye
Learn how we retain Elite Agents
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