AGENT MAKEOVER TRAINING SERIES

How to Market to Drive 50-100 Buyers Through Your Listings Per Month

I feel marketing may be the most underused, misunderstood and under appreciated thing in real estate. Most realtors use traditional methods of marketing such as advertisements in newspapers & magazines, and calling the neighbors. I believe the traditional marketing methods do not drive enough traffic to effectively to sell a house [read more]

How to Get More Listings and Triple Your Income — Critical Components to List 50+ Homes Per Year

They key to getting more listings is becoming a “Local Market Expert.” The hard thing about real estate is that no one teaches you how to market yourself. As the numbers of agents available continue to increase, it becomes increasingly important to become an expertise. [read more]

Understanding Functional Obsolescence

This is one of the most important concepts that a real estate agent can learn if they want to take their representation to the next level-the concept is that not all homes are created equal. Agents need to understand price per square foot is a novices way of interpreting the market, they are just averages. The reality is real estate is much more complex than averages, especially as you get into the luxury market with homes over $500k, over $1 million and over $5 million plus. [read more]

How to Run Comparables to Determine the Proper List Price of a House for a Real Estate Agents

How to run comparables for the listing price and hopefully the selling price of a home is more challenging than it sounds. The real estate industry has brokers and MLS trainers teaching classes how run comps. Yet, my motto on running comps is similar to the comp methods that industry Russell Shaw equated. His motto, as well as mine, is that comps were independently determined. [read more]

How to Make a House Sexy

I think the key to understanding how to make your house sexy is recognizing the fact that selling homes is very similar to online dating. This is because the way to get the most people interested is to make the house attractive, or in this case sexy. The key is understanding what housing trends are the most desirable. There are certain looks in real estate most people find attractive, just like in dating there are certain looks most people find attractive. [read more]

Photo Seduction

How to Get More People to Come See Your Listings

Photo Seduction is trying to entice buyers to get out from behind their computer, to leave work or home, to get out from their car, to want to come see the house in person. Currently I find, especially a listing with a lot of functional obsolescence , you need more people to come in the house. [read more]

Atomic Open House

I think that signs are crucial because you need to direct people to the house, but I don’t use 15 or 20 signs because I don’t think it brings in good quality traffic to sell the house. My goal with an Atomic Open House is to sell the house.[read more]

Open House Marketing

Open house marketing seems to be a foregone event in real estate. I don’t know why agents act like there have not been any recent changes in marketing. I still see the biggest thing in open houses as being putting out lots of signs with balloons, I think we need take this marketing to the next level.[read more]

Be a #1 House Finder

The number one skill set of a new agent or a buyers agent is to be a #1 House Finder. You can no longer wait for your buyer to find the house, you need to find the house for the buyer. The “super agent” does this and makes the most amount of money selling the most amount of houses. [read more]

Buyer’s Booklet

A buyer booklet helps you present yourself as a market expert when you meet with a client for the first time. Buyers need guidance. The most important reasons to do a buyer booklet is to educate the buyers and to give them confidence that you know what you’re doing.[read more]

People Believe The Internet

I’m truly shocked that this is not understood more now that were in 2019. When I entered real estate in 2003 I was shocked even then about how little real estate agents knew about the internet. I guess it’s because real estate is an entrepreneurial led business based on relationships. Meaning for example, people often use realtor friends for their real estate transactions, but I believe this practice of using realtor friends is decreasing. [read more]

HOW TO INCREASE YOUR AVERAGE SALES PRICE

Everybody has an organic price range that they are successful in. This is dictated by your lifestyle and the people you’re connected to. No matter the price range you start at, if you’re a smart agent, you’d like to raise your average sales price 10-20% a year. That means your incomes rises, as long as you’re able to charge the same commission rate. [read more]

Become A Listings Pro

Comparative Market Analysis

Why do I call this CMA Mania? Because I am looking to the evolution of the CMA (Comparative Market Analysis). Frankly, there are too many elaborate CMAs being used by agents today. Elaborate CMAs were necessary up until the early 2000s before Zillow, Trulia and Realtor.com existed. [read more]

House Pricing Strategies

Pricing a house can be difficult because too often agents feel pressured to list the house at a price the sellers want. Yet, the best agent for the seller is an agent who tells the seller what the house will actually sell at. Over the last 500 houses I have sold, my listing price has been within 2% of the sales price 98% of the time. [read more]

This class focus is on how do business with iBuyers and make a profit.

In this class you will learn unique ways to use photos to present and negotiate.

Stay in Your Lane

When starting in real estate, it can be hard to to identify the best path for you. Your best path in real estate is to work with people you connect with. Think about where you grew up and where you live now, this is your “lane” on the path to being successful in real estate. Your “lane” is where you will easily be able to connect and build relationships with the most people. [read more]