Being able to estimate renovation costs for home updates is impactful for both the buyer and the seller side. When working with buyers, they may see a home they’re interested in online but they’re concerned that the updates they desire won’t fit within their budget. They may overestimate the costs required for those updates and perhaps won’t consider homes at a higher price point because of this inaccurate information.

When working with sellers, being able to estimate...

Welcome back to part four of our five-part series on how to kick-off (or grow) your real estate business. This episode is for you if you’re a brand new agent, agents coming off a tough year, or if you relocated from a different market.

Back with us is guest Kimberly Childs. Kimberly became a Real Estate Agent in 2015 upon her transition from the active Army and is a Certified Military Residential Specialist servicing veterans across Maricopa County. She shares how (and why) she...

I feel marketing may be the most underused, misunderstood, and underappreciated thing in real estate. Most REALTORS® use traditional methods of marketing such as advertisements in newspapers and magazines and calling the neighbors. I believe the traditional marketing methods do not drive enough traffic to effectively sell a house.

LEARN HOW TO MARKET YOUR LISTINGS

So when I talk about marketing for listings, I’m talking about getting more potential buyers through the house. For...

You’ve set up your agent website, you’ve tweaked your website design to reflect who you are as an agent, and you’ve filled out your “About Me” section. Now what?  It’s time for content!  Content that engages your target audience is what will keep your readers coming back, week to week. Blogging is a large part of an effective online marketing strategy, but if your blog goes stagnant, and your content gets stale, you’ve lost your readers,...

Welcome back to part three of our five-part series on how to kick off (or grow) your real estate business. This episode is for you if you’re a brand new agent, agents coming off a tough year, or if you relocated from a different market.

If you missed the last two episodes, catch up here:

Part 1 → New Real Estate Agents: How to Kick Off Your Career (Part 1)

Part 2 → New Real Estate Agents: How to Kick Off Your Career (Part 2)

Today’s guest is Kimberly Childs. Kimberly ...

When I speak around the country or around my town, every time I ask the audience if they want listing leads, everyone vigorously raises their hands. I won’t be able to cover all of my tips for becoming a Listing Pro in this short blog, but I would like to introduce a couple of key components.

MARKETING

A challenge for many in the real estate industry is marketing. I cover marketing under “How to Become a Listings Pro” because this is our chance to change and put the...

One of the major deciding factors for millennials, who are reaching the age when they’re thinking of buying a home, is online reviews. They tend to look online as their primary source of information on real estate agents. Thus, online reputation management for real estate agents is becoming increasingly more important than ever. Over half of home buyers will contact an agent that has 5-star reviews posted by real customers. Matter of fact, over 85% trust online reviews as much as a...

It is easy for real estate agents to get complacent in the marketing of their own listings beyond the hundreds of relationships their brokers and the association have already concreted for them. The past success of this is still winning new listings and sales. The majority of the time in the recent past, another agent would bring their client after the REALTOR® emailed them the home or they found limited information online and contacted their agent to show them and get...

Open Houses work as the best possible tool to sell a home for top dollar if you execute them correctly. The reason they work is they get people out from behind their computer, tablet, or cell phone at home or work and give them a free look on their time. Often they already find themselves in that area during the time offered so they are impacted using their freedom of choice to swing by. This explains how we get 50%+ of our traffic for open houses from the Internet (Trulia, Zillow, Redfin...

Open house marketing seems to be a foregone event in real estate. I don’t know why agents act like there have not been any recent changes in marketing. I still see the biggest thing in open houses is putting out lots of signs with balloons, we need to take this marketing to the next level. Traditional open house marketing strategies are events that begin the day of. More thought has to be put into planning ahead. 

Today’s buyers begin their search on their own, and where are...