How to run comparables for the listing price and hopefully the selling price of a home is more challenging than it sounds. The real estate industry has brokers and MLS trainers teaching classes how to run comps. Yet, my motto on running comps is similar to the comp methods that industry Russell Shaw equated. His motto, as well as mine, is that comps were independently determined. Over the past five years, I’ve tracked my sales, during this time my comps have been about 95% accurate.
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Looking to kick off your real estate career? Or maybe you’ve been licensed for a while and want to grow your real estate business? Today we’re wrapping up our series on the top 5 most important things you should do to have a successful real estate career.
Here’s a recap from our previous four episodes:
We’re ending this series with guest Vickie Semler, an 18-year real estate vet, who shares what’s...
Real estate’s next wave is clearly swelling into how to grow in the consumer-first real estate world. I’m Jeff Sibbach and run a team in Phoenix/Scottsdale and iBuying has been here for 4 years and has found a comfortable place in our ecosphere at under 7% of the marketplace, it’s clear Rob Hahn is going to pay for a bunch of fancy dinners as iBuying’s roar has a larger impact than its bite, so let’s look at how to win for the other 93% of the consumers moving...
Being able to estimate renovation costs for home updates is impactful for both the buyer and the seller side. When working with buyers, they may see a home they’re interested in online but they’re concerned that the updates they desire won’t fit within their budget. They may overestimate the costs required for those updates and perhaps won’t consider homes at a higher price point because of this inaccurate information.
When working with sellers, being able to estimate...
Welcome back to part four of our five-part series on how to kick-off (or grow) your real estate business. This episode is for you if you’re a brand new agent, agents coming off a tough year, or if you relocated from a different market.
Back with us is guest Kimberly Childs. Kimberly became a Real Estate Agent in 2015 upon her transition from the active Army and is a Certified Military Residential Specialist servicing veterans across Maricopa County. She shares how (and why) she...
I feel marketing may be the most underused, misunderstood, and underappreciated thing in real estate. Most REALTORS® use traditional methods of marketing such as advertisements in newspapers and magazines and calling the neighbors. I believe the traditional marketing methods do not drive enough traffic to effectively sell a house.
LEARN HOW TO MARKET YOUR LISTINGS
So when I talk about marketing for listings, I’m talking about getting more potential buyers through the house. For...
You’ve set up your agent website, you’ve tweaked your website design to reflect who you are as an agent, and you’ve filled out your “About Me” section. Now what? It’s time for content! Content that engages your target audience is what will keep your readers coming back, week to week. Blogging is a large part of an effective online marketing strategy, but if your blog goes stagnant, and your content gets stale, you’ve lost your readers,...
Welcome back to part three of our five-part series on how to kick off (or grow) your real estate business. This episode is for you if you’re a brand new agent, agents coming off a tough year, or if you relocated from a different market.
If you missed the last two episodes, catch up here:
Part 1 → New Real Estate Agents: How to Kick Off Your Career (Part 1)
Part 2 → New Real Estate Agents: How to Kick Off Your Career (Part 2)
Today’s guest is Kimberly Childs. Kimberly ...
When I speak around the country or around my town, every time I ask the audience if they want listing leads, everyone vigorously raises their hands. I won’t be able to cover all of my tips for becoming a Listing Pro in this short blog, but I would like to introduce a couple of key components.
MARKETING
A challenge for many in the real estate industry is marketing. I cover marketing under “How to Become a Listings Pro” because this is our chance to change and put the...
One of the major deciding factors for millennials, who are reaching the age when they’re thinking of buying a home, is online reviews. They tend to look online as their primary source of information on real estate agents. Thus, online reputation management for real estate agents is becoming increasingly more important than ever. Over half of home buyers will contact an agent that has 5-star reviews posted by real customers. Matter of fact, over 85% trust online reviews as much as a...
